Saturday, August 1, 2020

Common SEO Issues in Shopify and How to Avoid These

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Organic traffic plays an important in the success of your web-store. Its reason is that organic traffic is the free resource to drive traffic to your online web-store. If you fail to drive traffic to organic traffic to your online web-store, you will have to rely on paid advertising for traffic. 

I think paid advertising is not the best solution to drive traffic to your web-store. The only way to drive organic traffic to your online web-store is to focus on its SEO. If you have created your online web-store on the Shopify, you will have to face some SEO issues. Here, we will discuss these issues and we will also try to provide possible solutions to these issues.

Common SEO Issues in Shopify and How to Avoid These

Slow Loading Speed:

There are two major types of SEO. First is known as on-page SEO and second is known as OFF-page SEO. The main intent of the On-page SEO depends upon two major factors. The first factor is the content of your website and the second factor is the user experience. 

If the loading speed of your online web-store is slow, it means that you are not providing the best user experience. If you create an online web-store on Shopify, you will have to face the problem of slow loading speed. 

There are many reasons behind the slow loading speed of an online web-store on Shopify. The loading speed of your store slows down due to the usage of the heavy images and apps. You should check the loading speed of the store by using Google PageSpeed Insights. 

It will highlight all the reasons that are becoming the cause of the slow loading speed of a store. By overcoming these problems, you can easily optimize the loading speed of your store.

Improper Mapping Of The Keywords:

If you want to drive a huge amount of traffic to your website, you will have to rank the web-store against high-intent queries. If you have built an online web-store on the Shopify, you will have to face the problem of the improper mapping of the keywords. 

It means that your products or pages will not be shown against the high-intent queries. You can easily resolve this problem for your online store. First, you should make sure that SERP is showing the products or pages of your web-store against the specific keywords. If it is showing, you should optimize the targeted pages based on the intent of the users. 

On the other hand, if you see that your products or pages are not ranking against these high-intent queries, you should see the blog articles. If blog articles of your web-store are showing in the SERP against these high-intent queries, you should focus on these articles. By providing the best quality information in these articles, you can also drive enough organic traffic to your web-store.

No Control Over The Robots.Txt File:

Studies by a dissertation help firm show that this is one of the major issues in the Shopify. Its reason is that Shopify doesn’t allow the store owners to edit the robots.txt file. This thing can create some major issues for the SEO of your web-store. 

This thing can become a cause of the creation of the duplicate URLs for the products of your web-store. Google and other search engines crawl these duplicate URLs and they also index these duplicate URLs. Google and other search engines don’t like duplicate content. Therefore, they can penalize your web-store. 

As a result, the ranking of your web-store will be dropped. You can also resolve this problem by editing the theme of your Shopify web-store. While editing the theme, you should customize the layout file of the theme. While customizing the layout file of the theme, you can hide the URLs that are not included in the robots.txt file from the search engines. 

You can also, resolve this problem by using an essential app Sitemap & No-Index Manager. By using this app, you can remove the no-index tags and URLs from the sitemap. This app also prevents the search engines from the indexing of those pages in your web-store that have little or no SEO value.

Common SEO Issues in Shopify and How to Avoid These

Not Using Google Search Console:

After creating an online web-store on the Shopify, most of the people think that it will automatically be indexed in Google. It is a misconception because Shopify doesn’t provide any help for the indexing of your web-store in Google. 

If your web-store is not indexed in Google, it means that your web-store will be deprived of the 75-80% traffic. Its reason is that Google is the world’s largest search engine to drive free traffic to your website. Moreover, if your web-store is not indexed in Google, Google will not show it in its search results. 

The best solution to this problem is to use Google Search Console. By using Google Search Console, you can submit your web-store and its pages for crawling and indexing. You can also use Google Search Console to control the performance of your web-store. You can also use this tool to find out the errors in your web-store.

Not Having AMP Version Of The Web-Store:

No doubt, the interface of Shopify is easy to use. It means that it is very simple for the people to create an online web-store on Shopify. After creating an online web-store easily on the Shopify, they don’t give importance to the AMP version of their web-stores. 

As a result, they can not get a higher rank in the search engines. Its reason is that Google is giving importance to those web-stores in the search results that are providing the best user experience on mobile devices. 

The best solution to this problem is that you should install the responsive theme on the Shopify web-store. The responsive theme will provide AMP version of the web-store. 

It means your web-store will provide better user-experience equally for the desktop users as well as mobile users. To check the responsive design of your web-store, you can run the AMP test in the Google Search Console.

Along with these issues, you should also overcome some other SEO issues in your Shopify web-store. You should use ALT texts for all the images of the products. You should add a testimonial to your web-store. 

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