Organic
traffic plays an important in the success of your web-store. Its reason is that
organic traffic is the free resource to drive traffic to your online web-store.
If you fail to drive traffic to organic traffic to your online web-store, you
will have to rely on paid advertising for traffic.
I think paid advertising
is not the best solution to drive traffic to your web-store. The only way to
drive organic traffic to your online web-store is to focus on its SEO. If you
have created your online web-store on the Shopify, you will have to face some
SEO issues. Here, we will discuss these issues and we will also try to provide
possible solutions to these issues.
Slow
Loading Speed:
There are
two major types of SEO. First is known as on-page SEO and second is known as
OFF-page SEO. The main intent of the On-page SEO depends upon two major
factors. The first factor is the content of your website and the second factor
is the user experience.
If the loading speed of your online web-store is slow,
it means that you are not providing the best user experience. If you create an
online web-store on Shopify, you will have to face the problem of slow
loading speed.
There are many reasons behind the slow loading speed of an
online web-store on Shopify. The loading speed of your store slows down due
to the usage of the heavy images and apps. You should check the loading speed
of the store by using Google PageSpeed Insights.
It will highlight all the reasons
that are becoming the cause of the slow loading speed of a store. By overcoming
these problems, you can easily optimize the loading speed of your store.
Improper
Mapping Of The Keywords:
If you want
to drive a huge amount of traffic to your website, you will have to rank the
web-store against high-intent queries. If you have built an online web-store
on the Shopify, you will have to face the problem of the improper mapping of
the keywords.
It means that your products or pages will not be shown against
the high-intent queries. You can easily resolve this problem for your online
store. First, you should make sure that SERP is showing the products or pages
of your web-store against the specific keywords. If it is showing, you should
optimize the targeted pages based on the intent of the users.
On the other
hand, if you see that your products or pages are not ranking against these
high-intent queries, you should see the blog articles. If blog articles of your
web-store are showing in the SERP against these high-intent queries, you should
focus on these articles. By providing the best quality information in these
articles, you can also drive enough organic traffic to your web-store.
No Control
Over The Robots.Txt File:
Studies by
a dissertation
help firm show that this is one of the
major issues in the Shopify. Its reason is that Shopify doesn’t allow the store
owners to edit the robots.txt file. This thing can create some major issues for
the SEO of your web-store.
This thing can become a cause of the creation of the
duplicate URLs for the products of your web-store. Google and other search
engines crawl these duplicate URLs and they also index these duplicate URLs. Google and other search engines don’t like duplicate content. Therefore, they
can penalize your web-store.
As a result, the ranking of your web-store will be
dropped. You can also resolve this problem by editing the theme of your Shopify
web-store. While editing the theme, you should customize the layout file of the
theme. While customizing the layout file of the theme, you can hide the URLs
that are not included in the robots.txt file from the search engines.
You can
also, resolve this problem by using an essential app Sitemap & No-Index
Manager. By using this app, you can remove the no-index tags and URLs from the
sitemap. This app also prevents the search engines from the indexing of those
pages in your web-store that have little or no SEO value.
Not Using
Google Search Console:
After
creating an online web-store on the Shopify, most of the people think that it
will automatically be indexed in Google. It is a misconception because Shopify
doesn’t provide any help for the indexing of your web-store in Google.
If your
web-store is not indexed in Google, it means that your web-store will be
deprived of the 75-80% traffic. Its reason is that Google is the world’s
largest search engine to drive free traffic to your website. Moreover, if your
web-store is not indexed in Google, Google will not show it in its search
results.
The best solution to this problem is to use Google Search Console. By
using Google Search Console, you can submit your web-store and its pages for
crawling and indexing. You can also use Google Search Console to control the
performance of your web-store. You can also use this tool to find out the
errors in your web-store.
Not Having
AMP Version Of The Web-Store:
No doubt,
the interface of Shopify is easy to use. It means that it is very simple for
the people to create an online web-store on Shopify. After creating an
online web-store easily on the Shopify, they don’t give importance to the AMP
version of their web-stores.
As a result, they can not get a higher rank in the
search engines. Its reason is that Google is giving importance to those web-stores
in the search results that are providing the best user experience on mobile
devices.
The best solution to this problem is that you should install the
responsive theme on the Shopify web-store. The responsive theme will provide
AMP version of the web-store.
It means your web-store will provide better
user-experience equally for the desktop users as well as mobile users. To check
the responsive design of your web-store, you can run the AMP test in the Google
Search Console.
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