Without a doubt, videos have become one of the most effective means of communicating a message. In fact, scientific advances in the area of neuro-marketing have determined that the information transmitted through videos is more effectively retained by users.
In this sense, if you want to get the public's attention, you should definitely use videos, especially those animated.
Video animation
allows you to transmit information in a dynamic and entertaining way, in such a way that the user focuses his attention on the video. In addition, video
animation also offers you the opportunity to create professional and
high-quality content, which will help you position yourself in the market and
retain customers.
How to create video animations?
Today there are
various programs and tools that allow you to create fabulous video animations
without having to be an expert designer or invest a lot of time.
The procedure for creating these animations can vary a bit depending on the tool you use. However, we could say that in general, all you need to create video animations is:
Determine the theme and objective of the video
The first step to
creating successful animations is to always keep in mind what message you want
to convey. This will largely define what the design of the animation will be,
and will determine that your clients are receptive to the message. You can also
set specific parameters for each video (such as duration, colors to use, etc.).
Write the animation script and create the storyboard
A script is an important part of order and sequence in a video animation. This will serve as a guide to know what you will say, as well as the order in which you will express each idea.
On the other hand, you will also have to create the storyboard. The
storyboard refers to the sequence and set of animations that you will show in
the video. It is a kind of draft, in which you can gradually put together each
animation.
Create your video animation
The final step is
to create your animation, always using the tool you decide to use and putting
the previous steps into practice.
These are the
general steps you will need to follow to create a video animation. If you want
to know more about it, we recommend reading our complete guide to making
animated videos.
With what tools can I create video animations?
As we mentioned
before, there are a wide variety of tools that allow you to create high-quality
animations. Among the different tools that exist, the following stand out:
PowToon
This online platform allows you to create fabulous animations in no time. It has a wide
variety of templates, which you can easily incorporate into your videos.
Likewise, you can also create animations starting from a blank canvas.
Animatron
It is a very
simple to use an online tool, which facilitates the creation of video animations.
It has different pre-animated objects available for you to use in each of your
creations.
Renderforest
Along with
PowToon, this tool is the favorite of many. It has a simple and easy-to-use
interface, which is divided into effects, timeline and the scene viewer. Thus,
with Renderforst you can create animations, add audio tracks, and outline each
scene in an efficient way.
There are many
more tools. When choosing the most appropriate one for you, you will have to
evaluate your capabilities and your goals. In fact, there are also ideal tools
to create explanatory videos that can surely be of great use to you.
How do video animations help companies?
A video animation
has the main advantage of capturing the attention of the general public. This
allows the company's messages to be conveyed more effectively, which translates
into increased sales. In addition to this, video animations using colorful colors
and
Designs are proven
to help a business be recognized. In this way, the company that uses this
medium can position itself in the market and retain customers. With the right
strategy, good
video animation can increase a company's sales by 50%, or even more.
Check out some examples of videos we have created for our clients.
I want a video animation
With the tools
that we have mentioned in this article, creating a video animation is a simple
task that does not require you to be a professional in the area. However, in
many cases, it is convenient to use more elaborate and personalized video
animations, which requires creativity and investment of time.
At
Video Animation Inc we are at your disposal to help you and create the best
animations for you. You just have to contact us and ask for a budget without
any commitment. Don't miss the opportunity to use video animations to promote
your business. Get your animation soon and enjoy its benefits.
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