If you are planning a new online venture, or are simply tired and tired of losing to your competitors in organic search, then you need to do a competitor SEO analysis.
Your competitor is an information warehouse that can inform every aspect of your SEO strategy and help skyrocket the organic traffic of your website.
In particular, doing competitor SEO analysis allows you to:
1 • Find out what works and what's not in your industry.
2 • Find your competitors' weaknesses and capitalize on them.
3 • Find your competitors' strengths and scale them up.
4 • Understand what SEO tasks to prioritize in the future.
5 • Understand how difficult it is to outperform the competition in the SERPs.
You can make this process simple and effective with just 2 tools:
1 • Ahrefs (30-day free trial, if after the trial period is over and you want to continue using Ahrefs, you can buy Ahrefs together to save money)
2 • A Google Sheets template (it's important to make a copy)
What is Ahrefs?
Ahrefs is a third-party tool used to analyze the status of Backlink, Traffic, and Content profiles of your website and competitors. Currently, Ahrefs is considered one of the best tools for performing these auditing tasks.
13 How to analyze competitors using Ahrefs
1. Identify your competitors
If you are trying to find a competitor for a blog or eCommerce website, then finding sites that rank for a keyword may not be the best way to solve the problem.
That's because you can target hundreds or thousands of keywords and topics across multiple pages.
So better to see who is competing with you across the board. Therefore, you can use the competition domains report in Ahrefs Site Explorer.
The process is as follows:
Site Explorer> enter your domain name> Organic search> Competitive domain
2. Analyze the competitive landscape
Think of using Ahrefs' bulk analytics tool to do this for all your competitor's websites at once.
The process is as follows:
Mass analysis> Enter competitor's domain name> Analyze
The bulk analysis will return tons of useful statistics for each website, but for now, I'm interested in:
1• Domain Rating (DR)
2• Rated Ahrefs (AR)
3• Number of referring domains
4• Organic search traffic
5• Estimated number of keyword rankings
To explain these SEO metrics a bit more:
Domain Rank (DR): A high DR score indicates that a website has a solid backlink profile. You should evaluate DR relative to your website rather than in absolute terms.
Ahrefs Rank (AR): A low Ahrefs rating is an indicator of a powerful YouTube website. AR tells you the same thing as DR but with more granularity.
Referring Domains: A large number of referring domains can also indicate a strong site as long as the links are not of low quality. Note: This is why it is also useful to get DR, as this takes into account both the quality and quantity of a site's linkage.
Organic Traffic and Keywords: This is a pretty clear number, the higher these numbers are, the better the site performs in organic search.
To put it simply, the more distance between your stats and your competitor's, the more you have to catch up.
However, these metrics don't tell us everything about a competitor's SEO progress.
3.Research on backlink growth
We have to learn more about our competitors' connect building endeavors. Let's start by checking how fast they get new referring domains (linking sites), as that will give us a tough target for link building. To do this, you should not ignore the help of Ahrefs Site Explorer.
The process is as follows:
Site Explorer> Enter domain> Overview> Referring domain chart> Set to ‘One year’
For each competitor, subtract the same number of alluding spaces they have nowadays from a year prior, at that point separate by twelve to induce a month to month normal.
4.Find "superman" Superfans
Superfans are people who have linked with our competitors many times.
These are the people who make sense to us when it comes to relationship building because they tend to link to the websites they like on a regular basis.
To find these people, we can check the referring domains report in Ahrefs Site Explorer.
The process is done as follows:
Site Explorer> Referring Domain> add a user's do-follow filter> sort by network links to the target / do-follow only.
5.Find the broken page
Have you ever heard the saying that one's trash is another's treasure?
To do that we have to use the best link in Ahrefs Site Explorer
The process is done as follows:
Site Explorer> enter competitor's domain> Best by link> add "404 not found" Filter> sort by Referring domain column (high to low).
6.Research traffic incidents by country
Knowing the countries where our competitors get the majority of their organic traffic can help us understand where the opportunity lies in this market. For this will have to use Ahrefs Site Explorer.
Site Explorer> enter competitor's domain> General> organic search tab
Include the beat five nations alongside their activity rates in your spreadsheet. You'll at that point do the same for your competitors.
7.Speak competitor's organic keyword
Next, you want to find out which keywords are currently driving organic traffic to your competitors' websites.
You can do that by running an Organic keyword report for each domain name.
The process is done as follows:
Location Pioneer> enter competitor's space> Natural look> Natural catchphrases
By default, the Organic Keywords report shows keyword rankings for the country that generates the most search traffic. That's fine for us, but if you want to see keyword data for another country, tap more and choose from any of the 150+ countries in the database.
To find some targeted "juicy" keywords, first, exclude all branded keywords with an online exclusion function. You will only filter the keywords that competitors rank for in the top 10 so you can see the most relevant keywords.
8.Spy on competitor's featured snippets
There is one more important thing you should pay attention to while analyzing your competitors' organic traffic:
So keep things simple and just focus on those things. You want to know which snippets your competitor owns will have to use Ahrefs Site Explorer
The process is done as follows
Site Explorer> enter competitor domain> Organic search> Organic keywords> SERP feature filter> Featured snippet> Link target only.
In general, if your competitor ranks for a lot of featured snippets, there may be a chance you might do the same. This can even ease traffic as the page is not always the # 1 ranking page that owns a snippet.
9. Find content space
Content distance is the keyword your competitors rank for, but you don't.
Needless to say, it's a void you'll want to fill.
To find content gaps, we can use the Ahrefs Content Gap tool
The process is done as follows:
You can see that this will fill in the domain. But the following target is not ranking for the rocket field with our domain name.
10. Find the competitor's most popular content
Keyword research is still an important part of SEO, but today, Google's understanding of the intent behind searches is arguably better than ever.
For that reason, a page can easily rank for hundreds or even thousands of long-tail keywords
By finding our competitor's top pages, we can find out which of their posts:
Rank for a ton of keywords
Pulling with traffic
Then we can write about these overarching topics and earn some sweet long tail traffic.
For this, we can use the report in Ahrefs Site Explorer Note that we are interested in finding blog posts here so if possible we really need to search the URL / domain blog subdirectory as opposed to the entire domain.
The process is done as follows:
Site Explorer> enter competitor's domain name
11.Find competitor's most linked content
The Best Links Ahrefs Site Explorer report shows most competitors' affiliate content. If it worked for them, then something similar will probably work for us.
The process is done as follows:
Site Explorer> enter competitor subdirectory / subdomain> Organic search> Best by link
From here, you'll add the URLs of the top five most relevant pages from each competitor, the number of referring domains per page, and the type of content on your page. To understand more detailed competitor analysis you can take one of our SEO training courses.
12.Find competitor's PPC keywords
Analyzing a competitor's PPC performance can be incredibly insightful when planning an SEO strategy for one simple reason:
If they are paying for traffic from a keyword, then that keyword is most likely profitable.
To find your competitor's PPC keywords, use the PPC keyword report in Ahrefs Site Explorer
The process is done as follows:
Site Explorer> enter competitor domain> Paid search> PPC keyword
Search the state cash register ahrefs
13.Learn from a competitor's PPC ad
Looking at your competitor's PPC ad copy can help write title and description tags that increase CTR.
That's because competitors are paying cold cash to attract customers from specific keywords, and Google rewards more relevant ads with lower CPCs.
So it's in their interest to make sure their ads win the clicks!
Let's use the PPC keyword report again to see a competitor's ad copy for a keyword we want to rank for, infographic maker:
The process is done as follows:
Site Explorer> enter competitor domain> Paid search> PPC keyword
Find out the PPC science of the competition
It looks like they're using speed, cost (or lack), and simplicity to entice clicks.
These are all things we can incorporate into our titles and meta descriptions to generate more traffic from organic search.
If you're familiar with Ahrefs, then you'll know there is a wealth of additional reports where we can dig deeper into our competitors' entire link building, content, and marketing strategy.
To share Ahrefs at a cheap price and high speed, you can refer to Ahrefs share purchase service of Share4SEO
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