The Internet is gridlocked with visual traffic! Great for brands - boosting brand awareness and trust. Downside? Protecting their trademark, their customers, their brand’s reputation. Globally, videos will make up 80% of all online traffic by 2021. Spitting distance, guys! You ready? Do you have the best video analytics tools for the job? It’s okay. I’ve got your back.
Brands are already swamped with a heap of social data. With this deluge of visual traffic, the opportunities have never been so good.
Why you need to use video analytics
Digital marketers have jumped all over video marketing. It drives more engagement. It’s memorable. It’s hugely popular with consumers. Remember, 80% of online traffic will be video by 2021! Check the stats, if you don’t believe me…
- 83% of digital marketers using video think it gives them a good ROI. 91% say it’s a key part of their strategy
- They get 66% more qualified leads per year
- They achieve a 54% increase in brand awareness
- 90% of consumers state that watching a video helps them decide on a purchase
One more stat that I will be exploiting to the full...
- Using the word video in your email subject line increases open rates by 19%
Impressed? Tempted to give it a try?
Don’t blame you.
Use a video on one of your landing pages and you’ll increase conversion by 80%.
Oops, another stat. Couldn’t resist. Yes, you heard me right. A WHOPPING 80%!
But, it’s not just marketing teams jumping on this trend. Support teams are helping customers with how-to videos. HR teams are sharing meet the team and onboarding videos. Sales teams are using customer testimonial videos to convert prospects. Along with other areas, such as security, medical, and retail.
Back in 2016, Facebook’s VP of EU & MEA, said that in five years, Facebook would probably be all video. “It’s the best way to tell stories in this world” and “helps us digest much more information.”
Lookout YouTube, there’s something on your tail.
As a marketer, I’m interested in what video analytics can do for me. For my brand. So, apologies, I may lean towards video marketing and what I can get out of using video analytics tools. But, there’ll be plenty of other areas covered, and the tools I’m going to share can be used across the board.
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The relevance of video marketing has increased with the growing popularity of social media. Video content has to be at the heart of your social strategy. Or, your brand will be left behind.
Viral hit from Dollar Shave Club. Warning, this video contains an expletive.
With a limited budget and an F-bomb-dropping CEO, the Dollar Shave Club struck gold with its YouTube ad. Relying on people talking about the ad to spread the word, it quickly went viral. Success was proven when the company was sold to Unilever for $1 billion, four years after the ad went live.
Okay, you’ve jumped on board. Banging out videos. Are they working? Bringing engagement? Conversions? Brand awareness? You do realize that you’ll be asked to justify the cost, the time. To prove the ROI. You need that data at your fingertips. For this, you need video analytics tools.
Thank goodness I’m here to help.
In this post, I’m going to talk about why you should use video marketing and the importance of pulling out the related analytics. For this, I’ll list some awesome video analytics tools. Tools your brand can’t survive without. They cross-industries, providing various features and capabilities.
Talkwalker’s video recognition takes center stage. Not because I’m paid to say it’s good. Not because I’m biased. But because it’s unique. It has no competition. No one else is there yet. It’s a sight to be seen.
"Talkwalker’s new video recognition feature is a true game-changer. As the industry is moving towards visual content creation, it’s important for us to have the tools to be able to analyze and report the data effectively. This new tool presents more opportunities to analyze the real KPIs for video assets on social. In my opinion, Talkwalker has again raised the bar for what social listening tools are doing!"
It’s AMAZEBALLS!
Don’t forget to pick up your free video content marketing strategy template. It’ll make the process easier for you and your team.
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