Links are an essential SEO tool, and their value cannot be denied. While there will always be a race to stay ahead of the frequently evolving SEO practices, the fact that links are vital to ranking may never change. Thus, if you wish to rank better in the SERPs, you might want to focus a little more on securing quality backlinks.
According to SEMrush ranking factors study, sites on the first page of Google have about twice as many backlinks as those on the second page. Now, if that doesn’t scream it loud enough, what else can?
The best way to assure yourself of quality backlinks that Google will reward is to use white label link building service. Here are four reasons why:
It saves you the hassle and costly mistakes:
Building backlinks is a pain! There is no way around that. If you want to do things yourself, you need to be aware of the practices Google appreciates and those it frowns upon. The Google Penguin update toughened the rules even further, and a single mistake could cost you.
Here are some of the things that Google algorithms won’t tolerate:
• Stuffing content with the keyword you are trying to get better ranking for.
• Low-quality links either from irrelevant sources that have nothing to do with your site or spammy comments.
• Paid do-follow links. You can get away with this a few times, but the penguin update will catch up with it fast.
• Links threw around in the content unnaturally.
• Backlinking to sites involved in bad SEO practices.
Top-quality backlinks:
The first step in securing quality backlinks is the outreach process, where you start looking for relevant niche blogs and websites and carrying out email outreach. It is an extensive process, and its success depends on whether your content has the quality acceptable by the authoritative sites on your list.
However, an agency service comes with in-house experts on various niches who will create desirable content for authoritative sites in your niche. They also usually have tons of industry connections you may not have as an individual. This makes them a better and convenient option compared to going solo.
You get to focus on what you know:
There is nothing straightforward about SEO practices; there is always an update. Google algorithms are continually growing and getting more complex as they do. This means that SEO practices will keep growing in complexity, and learning it will be an ongoing process.
If you are a business owner, the last thing you want is to stretch yourself thin, especially if you don't have enough hands on deck. You could hire an in-house SEO expert, but this is not usually an option for small businesses and blog owners.
Taking advantage of the occasional expertise of link building services takes heavy SEO responsibilities off your shoulders. This way, you get to focus on your primary objectives.
Final thoughts:
Back in the day, stuffing keywords and backlinking just about anywhere got you traffic, now it only gets you axed. There are a need and demand for white hat link building, and search engines are focusing more on quality, human interactions.
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