Instagram's popularity is amazing. The only problem with the platform, which boasted over 800 million active users in March 2018, is making sure your posts find people who are interested in what you have to say.
The days of adding a few random hashtags to your post are a thing of the past - it's becoming much more of a science. So you must have a strategy. Here are buyfollowerssingapore.com tips for getting the most out of Instagram for your business.
1. Be clear about what you are doing.
Set up your description correctly. Use a great profile picture, make sure your Instagram profile description communicates clearly and creatively what you are doing. Use emoticons in it. Don't forget to include your website URL!
2. Give your posts a distinctive look
Instagram is a very visual platform and therefore it works in your favor. By using the same filter when adding photos and keeping the same style of photos, your posts will have a consistent style, making them instantly recognizable.
Whenever possible, try to reflect your brand's visual identity - using the same colors, fonts, and image style as used on your website - so that your brand experience is consistent from one communication channel to the next.
3. Be active!
Posting your posts haphazardly is unlikely to get many benefits. But if you start testing what works and what you need to stay away from, you can make likes work well for your business. See what your competitors are doing on Instagram - and more importantly, see who's commenting on their posts.
They are probably your target market. Therefore, it is worthwhile to engage with them and follow them, and in this way, you will start building an audience that is actively interested in what your company offers. Most importantly, PUBLISH DAILY INSTAGRAM POSTS. !!
4. Hashtags are beacons of Instagram
Hashtags help people navigate through millions of posts to find what is relevant or interesting to them. Research has shown that using 10+ hashtags is good for your ranges, but no matter how many of them you choose, make sure they're relevant.
Some will be trendy and it will be hard for you to hit the top 9 posts in a given hashtag, others will be just too general to be used. It makes sense to analyze successful Instagram accounts, especially those with a lot of interest.
Learn how they use hashtags and mimic/adapt what they do for their purposes. If you find hashtags that are quite popular and relevant to your business, and at the same time you only need a small number of likes and comments to hit the most popular posts, you will gain immediate access to engaged the audience.
5. Use hashtags wisely
I recommend choosing a few special hashtags to attract more people. For example, # L4L means “like for like” - ie if you like me, I will love your posts. #follow and #followme is an obvious and transparent request. However, only use them in the initial phase of profile development.
6. Hashtags can look ugly
Putting them at the end of your post keeps things tidy. Moreover, keep your post clean and put hashtags in the first comment under the photo.
7. Make your life easier!
Entering 30 hashtags by hand every time seems not to be a fascinating activity. Save popular hashtags for your business on your smartphone using Notes or similar. This makes it much easier to prepare hashtags and publish them easily and consistently every time.
8. Mark your hashtags
Don't forget to add your brand as one of the hashtags. You can put it in your profile description. And promote it every time in your posts. Then, over time, others will publish photos with your corporate hashtag.
9. Comment on your photos and videos
Sign them to show your personality. I don't mean posting a picture of what you ate at dinner yesterday! Each post should be relevant to your business and you need to find ways to add value to your posts.
So think about what comment you can add to encourage people to like and refresh. Growth can happen incredibly quickly if your followers feel they have something to gain from your account.
10. Quality control is important
Make sure your photos look amazing. Be ruthless - edit them, remove anything that looks faint or blurry from camera shake. Keep it simple and do directly from your smartphone for easy transfer.
11. Use movie captions.
Most of the Instagram community plays video without sound. Therefore, each of your videos on Instagram must have subtitles added.
12. Share the love
Growth on Instagram depends on demonstrating that you are committed to your Instagram community. It's a good idea to tag business partners, relevant organizations, or accounts that are your current customers.
13. Ask for an answer
Instagram is - or can be - a two-way dialogue, so ask your followers to reply to your posts. You have to respond to any comments - it's about being actively involved, not just passively following them.
14. Find people moving around in your area
Try to identify who on Instagram is key to your niche market and see how you can work with them to improve your visibility on Instagram.
15. Plan your posts
Like a blog, you should plan your Instagram activity. Set up an ongoing monthly content plan for all your social media.
16. Track What Works
Google Analytics will show you what traffic and conversions you are getting from Instagram. If you have an Instagram business account, you have the added benefit of having Instagram statistics that shows how successful your posts are.
17. Instagram ads increase your visibility
Instagram advertising works very well for businesses. No matter how low your marketing budget may be, it's worth seeing what traction you can gain for your business.
There are four formats to choose from - from a simple single image to a 60-second video - and when choosing your call-to-action banners, it couldn't be easier to get your ad started.
18. By placing Instagram images on your website
Put the latest Instagram entries in the footer. This way, a client who has visited your website, if he is an active user of Instagram, will start to follow you on it.
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